The A.K.A crew is made up of some of the best young snowboarders the country has to offer, most notably wonder kid Jamie Nicholls who has been at Wayne’s side progressing as the years have passed.

Wayne and Jamie are constantly pushing each other and have ridden together most nights at Halifax and at most domestic competitions going since Jamie began to ride, it’s the sheer time that they spend learning from one another that has led to Jamie riding at such an advanced level regardless of his age, a fact he wouldn’t deny A.K.A is an extension of Wayne’s attitude, he’s in touch with the needs of beginners and pro’s alike and is committed to stocking brands he believes in, those he’s ridden, tested and played part in their continual improvement, it goes without saying that at A.K.A everyone is going to get what is best for their individual ability and riding style.